Prostate Cancer Foundation BC
Advertising Campaign

You may never be satisfied again: Enticing men to be active in their health and showing them the necessity of getting checked regularly. This project was developed during my education to demonstrate the effective use of research alongside the consideration of the environment the design will be used in to create a successful ad campaign.

The purpose of this ad campaign was to create a greater awareness of the importance of getting checked as many men avoid physicals. This was a way to reach out through the combination of a humorous and serious voice to get the message across to the intended viewer.